It’s the age old question, up there with ‘the meaning of life’ and ‘Where did I come from’, how do you sell your car. There are plenty of ways to put your car out there, internet sites such as Carsales or Carsguide are good. Online marketplaces like Gumtree and Trading post are also worth it, but your car isn’t just going to sell itself you need to give it some ‘curb appeal’.
First of all you need to find out the market value of your car. There’s no point pricing your car too high as you won’t get any buyers. Alternatively there’s no point pricing it too low either as you’ll just get tyre kickers looking for a bargain. Leading up to posting an online ad, do some research and find out the current market value of your car, once you know it you can price your car accordingly based on any work that needs to be done or how many km’s it’s travelled. Also remember to leave a bit of bargaining room, so you can haggle a little with any potential buyers.
Now it comes time to writing the ad, this is the glue that’s going to hold this together; this is the meat in your car sandwich. Golden rule, don’t lie about your cars conditions, if potential buyers think they’re buying a gem and they turn up and you’re standing there in front a piece of junk your credibility’s shot. Make sure you put in all the plus points, one owner, garaged, low km’s, etc this is the sort of stuff that buyers really want to know, it gives them a good idea of the condition of the car. Be really detailed when describing the make, model and colour and also included any extras the car has fitted. These are especially important as they set your car apart and could tempt a buyer to make an offer.
What good are all those words though without some photos to back them up? Buyers love photos because it gives them an idea of how the car looks, whilst it doesn’t compare to seeing the car in the flesh, it might help someone make up their mind to give you a call. Check out car magazines to get an idea of what angles make a car look good and try them out, can’t hurt can it. Make sure you take your photos against a neutral background so you don’t have any distractions from the car, and try and take as many photos as possible, the more photos you have the more people can see and trust that what you’ve said is true.
The final part is showing your car, arguably the most important part. This is when the potential buyer will get to see first-hand what sort of condition your car is in, how it drives and more importantly whether they like it enough to make you an offer. Consider getting your car detailed before you show it, a professional detail will give your old car a makeover and might take years off its life (not guaranteed but still). Make sure you change the engine oil in case they decide to check the dipstick, also and this is my personal favourite, make sure you top up the wiper fluid. There is nothing worse than taking the car for a test drive and a bug hits the windscreen, and instead of washing it off you’re just moving it across the windscreen. Also consider investing in a vehicle history report, they can be purchased for about $30 and will give you a full history of the vehicle and a certificate as well.
So there you go, a few tips to help you sell that car of yours. Whilst I can’t guarantee that you’ll sell your car if you follow these tips, it might be the difference between someone giving you a call or not. If all else fails you can always just do what this guy did and create an awesome video...